Simply Put - Why Clear Messages Win - and How to Design Them - Ben Guttmann
Summary
- How to craft simple and clear messages. Although the central theme is applicable to all aspects of life, it really has a focus on marketing and advertising.
How the book changed me
- I intend to improve my writing by being more simple and clear, especially my secular writing.
Details
- Perceptual fluency vs processing fluency
- We are more likely to believe things which are simpler
- Design is not decoration
- Official CIA advice on how to ruin an organization - hold bad meetings
- Better to have someone hate your idea than be apathetic about it
- A poor idea well executed is better than a good idea poorly executed
- Constraints helped produce the cat in the hat books
- Complex systems have multiple points of failure
- George Orwell six rules for writing
References
Quotes
- All advice is autobiographical
- We choose to go to the moon - J. F. Kennedy
- Nobody wins unless everybody wins - Bruce Springsteen