Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy - Martin Lindstrom
Summary
- How companies try to get us to buy stuff
How the book changed me
- A greater awareness of how advertising works and why we buy the things we do. And hopefully this leads to less manipulation when I am shopping!
Details
- Magic is about controlling attention and focus
- Social media create a little doll that is a replica of you in their servers
- No matter what you watch, the algorithm will recommend more and more extreme things