Work hard to produce things that people want to use
Summary
- Work hard to produce things that people want to use
Details
- Focus more on producing good quality work than on marketing or social engagement. Though you may lose short term gains, in teh long run this is much more sustainable.
References
Quotes
coworker of mine at an old employer once hired a social media consultant. During a three-hour session, the consultant walked us through hashtags, what time of day you should post on Twitter, how threading posts increases engagement, and a slew of other hacks.
He was nice. But he never mentioned the most effective social media trick: write good stuff that people want to read.
That’s because writing good stuff isn’t a hack. It’s hard. It takes time and creativity. It can’t be manufactured. It works, with a near 100 percent success rate. But it is the social media equivalent of a heavy workout.
Same goes for diets, finances, marketing . . . everyone wants a shortcut. It’s always been this way, but I suspect it’s getting worse as technology inflates our benchmark for how fast results should happen.