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Weak connections to people have enormous value

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Granovetter discovered that 56 percent of those surveyed found their current job through a personal connection. Only 19 percent used what we consider traditional job-searching routes, like newspaper job listings and executive recruiters. Roughly 10 percent applied directly to an employer and obtained the job. My point? Personal contacts are the key to opening doors— not such a revolutionary idea. What is surprising, however, is that of those personal connections that reaped dividends for those in the study, only 17 percent saw their personal contact often—as much as they would if they were good friends—and 55 percent saw their contact only occasionally. And get this, 28 percent barely met with their contact at all. In other words, it's not necessarily strong contacts, like family and close friends, that prove the most powerful; to the contrary, often the most important people in our network are those who are acquaintances. As a result of the study, Granovetter immortalized the phrase "the strength of weak ties" by showing persuasively that when it comes to finding out about new jobs—or, for that matter, new information or new ideas—"weak ties" are generally more important than those you consider strong. Why is that? Think about it. Many of your closest friends and contacts go to the same parties, generally do the same work, and exist in roughly the same world as you do. That's why they seldom know information that you don't already know.