We are more likely to believe things which are simpler
Summary
- When things are more legible, we are more likely to believe them, or purchase them.
Details
- Easier to read typfaces lead to more purchases than harder to read text.
- Images with higher contrast are rated as prettier.
- Clear speech is rated as more trustworthy than stuttering
References
Quotes
- Options printed in easier-to-read typefaces are more likely to be purchased than ones displayed in blurry, cramped, or otherwise challenging text.
- Images shown against a higher-contrast background are rated as prettier than ones presented against muddied, low-contrast backgrounds.4
- Clean speech, without “uhs” and “ums,” rates as more trustworthy than disjointed messages.
- Visitors spend more time and more money on websites that load faster.
- Even rhyming sentences are judged as truer than nonrhyming ones.