We are more likely to believe things which are simpler

Summary

• When things are more legible, we are more likely to believe them, or purchase them.

Details

• Easier to read typfaces lead to more purchases than harder to read text.
• Images with higher contrast are rated as prettier.
• Clear speech is rated as more trustworthy than stuttering

References

• Simply Put - Why Clear Messages Win - and How to Design Them - Ben Guttmann

Quotes

• Options printed in easier-to-read typefaces are more likely to be purchased than ones displayed in blurry, cramped, or otherwise challenging text.
• Images shown against a higher-contrast background are rated as prettier than ones presented against muddied, low-contrast backgrounds.4
• Clean speech, without “uhs” and “ums,” rates as more trustworthy than disjointed messages.
• Visitors spend more time and more money on websites that load faster.
• Even rhyming sentences are judged as truer than nonrhyming ones.

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