Warmth and competence signal different people
Summary
- People who respond to warmth want to be inspired, they like stories, jokes, metaphors
- People who respond to competence want to be informed, the like data, facts and research
Details
- Mix both in your presentations to appeal to both types
References
Quotes
Warmth and competence cues can signal the right people. People who respond to warmth want to be inspired. They like stories, jokes, metaphors, and social proof.
People who respond to competence want to be informed. They want data, research, case studies, and facts.
Whenever I mention the word research or study, I follow up with a story.
Whenever I share a data point, I often add a case study or a metaphor.
Whenever I mention something competent, I add a splash of warmth, humor, or vulnerability.