Trying to win at social media is like working for free for youtube, tiktok or instagram

Summary

• Trying to make a living from social media is like doing free work for the social media companies

Details

• Some people will be able to, but they will be a minority, selected through luck rather than skill and hard work

References

• This is Strategy - Seth Godin

Quotes

A friend asked about his niece’s career path. She’s spending hours every day on TikTok, developing videos and hoping to build a following.
She might not realize it, but she is working for TikTok without getting hired or paid to do so. She guesses at what the system wants and strives to deliver it.
Someone is going to win the lottery, but it’s probably not going to be her.
When we sign up to feed the system, we’re joining in with others who are offering a similar product or service. Plenty of alternatives with little chance to build a unique asset, which means that it’s unlikely you’ll be fairly compensated.
Feeding the system can be fun and it feels safe, which is why so many people do it.

Related

• Social media makes us more emotionally disconnected
• Social media gives the illusion of community without the practical benefits
• If social media didnt exist what would you do
• Social media create a little doll that is a replica of you in their servers