The what-the-hell effect - A small failure can lead to a large failure

Oct 20, 2024 12:57 PM
Oct 20, 2024 1:29 PM

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Research on the aptly named “what-the-hell effect” has demonstrated that even small failures, such as missing a daily diet goal by a few calories, can lead to downward spirals in behavior—such as eating a whole apple pie. This will sound familiar if you’ve ever given in to temptation in the morning (say, grabbing a proffered donut at a breakfast meeting) and then, having slipped up once, decided “What the hell. I already goofed, so all bets are off.” A minor mistake can tank your confidence, making you believe you’ll never succeed. Unfortunately, the more ambitious your goals, the higher the risk of a small but ultimately devastating failure.