Serve the smallest viable audience with something they love
Summary
- Better to serve a very small group of peopl with a product they love than to try to market something poor to a large group
Details
- The small market will spread teh word about your product themselves
- If they dont love your product, then you need a new product or a better product
References
Quotes
This is the mantra of the self-absorbed, short-term, hype-hustling promoter calling themselves a marketer. They say a good idea needs endless promotion because people deserve to hear about it.
There’s a better way to think about this: First, ten. In two words, this is the secret of the new marketing.
Find ten people. Ten people who trust you/respect you/need you/listen to you…
Those ten people need what you have to sell or want it. And if they love it, you win. If they love it, they’ll each find ten more people (or a hundred, or a thousand, or perhaps as few as three). Repeat.
If they don’t love it, you need a new product or more insight about the ten people you choose. Begin again.
When you serve the smallest viable audience, your idea spreads. Your business grows. Not as fast as you want, but faster than you could ever imagine.