Make notes to follow up on people met

Mar 16, 2025 4:45 PM
Apr 10, 2025 7:33 AM

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At each conference, I keep a list of three or four people I'd most like to meet on a folded piece of paper in my jacket pocket. I check off each person as I meet them. Beside their name, I'll jot down what we talked about and make a note about how I'm going to contact them later. And, once you've met with and engaged someone, you find yourself chatting again and again throughout the conference.

During speeches, I'll sit in the back and write follow-up e-mails to the people I just met at the previous break. Everyone you talked with at the conference needs to get an e-mail reminding them of their commitment to talk again. I also like sending a note to the speakers, even if I didn't get a chance to meet them. Here's an actual example of one of my follow-up e-mails:
Hey Carla, Wow, what a fun time. I didn't expect tequila shots to he a part of the Forbes CIO conference. We definitely have to make this an annual occurrence. Hey, I also wanted to follow up with our discussion on your marketing strategy and your interest in the FerrazziGreenlight loyalty strategy work we've done as a way to help reach your adult women demographic. When can you do a call this week, or at your leisure? Also, I wanted to say that I heard no fewer than three separate people talk about your session and what a great speaker you were. Congrats! Best, Keith