Liking bias
Summary
- If you like someone, they are more likely to believe/buy from you.
Details
- Likeable includes being physically attractive, being similar to us in origin, personality or interests, and they like us.
- Some animals are more likeable - pandas, gorillas, koalas more than spiders, worms and bacteria
References
Quotes
- "Joe Girard is considered the most successful car salesman in the world. His tip for success: “There’s nothing more effective in selling anything than getting the customer to believe, really believe, that you like him and care about him"