Likeability is signalled by warmth blended with competence
Summary
- Too much warmth without competence is not desireable. too much competence is seen as coldness.
Details
- Can apply to online presence: show statistics and charts that signal competence, and pictures to signal warmth
References
Quotes
Highly charismatic people exhibit the perfect blend of warmth and competence. They immediately signal trust and credibility. We see them as friendly and smart, impressive and collaborative. They earn both our respect and admiration.
Hawn isn’t the only one embodying the balance of warmth and competence. If you visit the MindUp website, you will see it has a powerful blend of warmth cues—smiling kids, a laughing Goldie, and great stories— right alongside competence cues like statistics, social proof, and data. Brands, websites, social profiles, and companies also need to hit the sweet spot of warmth and competence.