Illusion of attention
Summary
- Monkey business experiment shows that we dont really notice a lot of what happens in front of us
Details
- The monkey business experiement was a video of 2 teams passing a basket ball. observers were asked to count the passes. half way through the video, a gorilla walks through the crowd of players. About 50% of people dont notice the gorilla.
- Dont believe we have noticed everything
- Consider seemingly impossible scenarios.
- Consider what lies behind the scences.
- Pay attention to the silences as much as the noises.
- Check the sides, not jsut the center.
- Sometimes the unnoticed is as huge and distinctive as teh gorilla.