Halo Effect
Summary
- We judge something based on a single outstanding aspect
Details
- We abscribe success and superiority where it is not due, for example buying products because of the good reputation of the brand.
- the single aspect could be beauty, social status, age
- we automatically regard good-looking people as more pleasant, honest and intelligent.
- teachers unconsciously give good looking students better grades
- discovered by Edward Lee Thorndike almost 100 years ago