Create conditions that will get people what they want in order to persuade them to join you

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How did Dorothy persuade the Lion, Tin Man, and Scarecrow to join her on the trip to see the Wizard? Did she make a case about how much she missed home?
The lesson here is worth remembering. She created the conditions where the others could get what they wanted by joining her.
They got to move closer to their stated goals of courage, compassion, and smarts. But more than that, she offered them status and affiliation.
The Wizard was simply a stepping-stone on the way to where they were hoping to go.