By definition, best practices are average

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Best practices aren’t always the best. By definition, they’re average. If you don’t know enough about what you’re doing to make your own decisions, you probably should do what everyone is doing. If you want better-than-average results, though, you’ll have to think clearly. And thinking clearly is thinking independently. Sometimes you have to break free of the social default and do something differently from those around you. Fair warning: it’s going to get uncomfortable.