Be interesting

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Marketers and networkers alike take heed: Be interesting! All that you've read thus far doesn't relieve you of the responsibility of being someone worth talking to, and even better, worth talking about. Virtually everyone new you meet in a situation is asking themselves a variation on one question: "Would I want to spend an hour eating lunch with this person?" Consultants call it the airport question. In the lengthy interview process that that industry has become famous for—a peppering of complicated case studies and logic-testing puzzles—the one question consultants use to choose one person over a pool of equally talented candidates is the one question they ask only of themselves: "If I were trapped in John F. Kennedy Airport for a few hours [and all travel-weary consultants inevitably spend too much time in airports], would I want to spend it with this person?"

Have you mentioned in conversation your large jazz collection, or the time you spent in the Ivory Coast, or your contrarian views on some political debate? Squeeze a little time into your schedule to keep up with what's going on in the world. Pay attention to interesting tidbits you hear, and work to remember them so that you can pass them on to people you meet. Get a daily subscription to the New York Times or the Wall Street Journal. Remember, people don't only hire people they like, they hire people that they think can make them and their companies better. That means someone with an expanded view of the world. It means you need to be aware of your intellectual property, and what you have to say that others might benefit from. It shows you're interested and involved in the world around you