A poor idea well executed is better than a good idea poorly executed

Summary

• Have a core idea and do it well. Even if the idea is not great, it is far better than many muddled ideas.

Details

• An idea that is brilliant but which we do not execute is useless.
• Focus improves our idea, even if it started out mediocre

References

• Simply Put - Why Clear Messages Win - and How to Design Them - Ben Guttmann

Quotes

Communicating with one core idea that you’ve gone deep on is always better than five half-assed concepts that you taped together. And here’s the dirty secret about that one idea: it doesn’t even have to be that good! A mediocre concept that has been competently executed beats a muddled mix of otherwise brilliant ideas with no follow-through or unifying connection. Focus itself makes your work better.

Related

• Consider ideas that are opposed to each other
• For an idea which, at first does not seem absurd there is no hope - Albert Einstein
• Test all your ideas
• An idea wants to be shared. And, in the sharing, it becomes more complex, more interesting, and more likely to work for more people - Adrienne Maree