If you would persuade, appeal to interest and not to reason - Ben Franklin

Quote

“If you would persuade, appeal to interest and not to reason.”

Author

Ben Franklin

Reference

Same as Ever - A guide to what never changes - Morgan Housel

Related

• Create conditions that will get people what they want in order to persuade them to join you
• The simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already - Leo Tolstoy
• Study what interests you the most - Richard Feynmann